Lauren Meling

Strategic Content & Communications for B2B and Climate-Focused Brands

I help global organizations turn complex ideas into compelling, results-driven content.

Hi, I’m Lauren Meling—a content strategist and communications leader with 15+ years helping organizations define their voice and deliver standout content. I’ve led large-scale campaigns, advised C-suite leaders, and built digital ecosystems that elevate brand trust and performance.

With 15+ years of experience at consulting firms, SaaS firms, and global nonprofits, I develop and lead high-impact content strategies that speak to decision-makers and build brand authority. Whether you’re in B2B, climate tech, or social impact, I bring the clarity, structure, and creativity to elevate your voice and deliver results.

I specialize in two key areas:
1. B2B content and SaaS storytelling
2. Misson-driven and sustainability marketing

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B2B Content Strategy

B2B content that builds trust, accelerates growth, and supports the sales cycle.

B2B buyers don’t want fluff—they want clarity, authority, and proof. I specialize in content that supports every stage of the decision-making journey, from awareness to close. My work connects product value to business outcomes, helping brands become trusted partners in their category.

What I Offer:

Messaging & value proposition development
Sales enablement content (marketing emails, one-pagers, whitepapers)
Case studies and product storytelling
Go-to-market & launch content strategy
Thought leadership (executive ghostwriting, LinkedIn presence, blogs, webinars)

Experience Highlights:

Translated complex SaaS offerings into high-conversion messaging at Amber Road (now E2open)
Crafted engaging C-suite content on digital and climate tech
Directed cross-functional campaign work for B2B verticals including logistics, clean energy, and enterprise software

Misson-driven and sustainability communications

Communications for climate action, ESG leadership, and systemic change.

Today’s climate stories need more than data—they need clarity, credibility, and connection. I help organizations craft messaging that resonates with stakeholders, reinforces their mission, and drives engagement for sustainability initiatives.